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Writing an eBook - Part 2

By Admin | November 22, 2008 -->1,076 views

Once you have completed all necessary initial preparations for your eBook, we can move onto the second part which is choosing the format of the ebook. However, this format is much different form the Font style, and colors that you will be using to present your content. The ebook format must be chosen with your audience group in mind .
Choosing the Format for your EBook
You can choose between three types of eBook formats – Executable File, HTML File or Portable Document File. Let’s look at the specific features offered by each of these eBook formats, so that you can decide which one is suitable for you:

Executable File – In order to use this format you need an EBook compiler . This compiler will convert your document it into an exe file. The reader can read your eBook, using a built-in reader. EXE format is good because:

EXE files are good viral marketing tools.
You don’t need any special software for viewing. So no extra download.
BEWARE - EXE files are susceptible to virus attacks. and It is restricted to Windows users.

EXE format allowes affiliates to place their affiliate-links . However, now the more preferred version is the PDF.

HTML – Anyone with a browser can read your Ebook when it is HTML. Furthermore, since the format is sort of raw, it may seem a bit unappealing to readers.

Portable Digital Format – If you choose this option, you will be putting your EBook into a Portable Digital Format. This is today’s most popular and widely used EBook format, almost the de facto format for eBooks on the internet.

This is because PDF files are cross-platform supported and they can be even read on hand-held devices. This gives you a big advantage as your eBook can be read by people anytime, anywhere. This software places no restrictions on your audience.

They can be created easily. Navigating through a PDF document is pretty easy because of the PDF navigation structure. This feature makes way for ease-of-use Hyperlinks that can be placed and readers may use different levels of zoom to view the document.

This file format offers the following features:

These file requires that the recipient has Adobe Reader for reading
PDF is robust and the file is less likely to be corrupted by viruses
Different zoom levels are available for easy viewing
Security settings can be used to ensure that only authorized people view the file. This is of extreme importance for eBooks with very confidential information for a specific audience.
PDF gives you certain editing feature for editing your text and images. these features may no be extensive but they are very good for touchups and last minute changes.

Marketing your EBook

Once the content of the eBook has been edited ,revised and finalised with the format type, it becomes essential to commence its marketing. Make it known to the reading community that you content is now availabe as an eBook format. Some Popular marketing practices that could help you are listed below :

eZinearticles – Write articles that convincingly draws people attention towards your EBook and publish them at eZine with a linkback to your ebook downlaod page .
Promote via your Website – If you already have a website, then it is a perfectly good lauchpad to start your ebook marketing campaign. Give a preamble and snippets from your book to intrigue the readers. If you dont have a website, you can launch your own There are many affordable web hosting plans available . Ensure to include keyword rich content, to bring search engines to your site.
Pay-per-click programs - In this model, you have someone else to promote your eBook sales. You only pay the promoter when someone clicks your advt. No click - no payment to promotor.
Collaboration It will be wise to collaborate with businesses, people towhom your ebook content would be of relevence. With some, you might have to pay commission , could be fixed or propotional, while some might have other requests like, link exhange, cross display of Advt banners and so on.
Ebook Directories Much similar to telephone directories where one would look up to locate a person, ebook directories are the first to be scanned by an interested reader. It would be rather foolish to miss submitting at email directories.
Affiliate Program – These programmes allows to market without been obtrusive and annoyying .Clickbank allows to set up your own affiliate program.
Blogging – Blogs are considered to be the fastest nework for news, views and reviews. Using blogs and requesting bloggers to promote your EBook through their site could be greatly beneficial. Sites like PayPerPost allows you place your request and bloggers will take it up from there. This is highly cost effective compared to dedicated paid campaigns.
Freebies - When promoting your EBook, giving freebies in the form of free chapters, that draw your audience’s attention popularizes your eBook even further.
Word-of-Mouth – This is the oldest trick in the book, but the one that really works. The reason being, this is based completely on the trust between the speaker and the listener. The best way to get this trick work for you is to have a compelling content. If your content is worthy of discussion, then it will certainly be talked about, naturally.

Before you market your EBook, you should note about copyright. By applying for a copyright at the US Copyright Office, you can get protection for your intellectual property. You can do this online itself for $45. Of course, this does not mean people will not copy and paste from your content, they can and they will, but you have legal rights over your contents, so if plagiarism comes to notice, you have a system in place.

Conclusion
Eventually, everything comes down to your determination to “write”. So it is more important that you put your thoughts into words before you start thinking about formatting or publishing your content. Afterall, it is the content within the book the book that matters most. It is okay if you are unfamiliar with the formatting and publishing procedures. Because, at the click of a mouse, you can get these things done via professional copywritnig service provider who would proofread and edit your content for maximum optimisation, recommend the most approprate format and get it up and running for sale.

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